Marketing Manager

Worthing Theatres and Museum are seeking a new Marketing Manager, who will take the day-to-day responsibility for planning and delivering WTM’s marketing and communications activities. Leading on one-night event campaigns and providing strategic support for week-long productions and the pantomime.

Campaign Planning & Delivery

• Lead the planning and delivery of marketing campaigns for one-night events across all WTM venues.
• Provide strategic marketing support for week-long productions, pantomime and large-scale events, working in partnership with the Director of Marketing & Sales.
• Develop compelling campaign briefs, audience targeting plans and channel strategies for each production, ensuring campaigns are integrated across paid, owned and earned media.
• Manage the marketing calendar, coordinating campaign timelines across the team and ensuring deadlines are met.
• Review and approve all campaign materials — including digital assets, print, social content and email — before publication.

 

Team Leadership

• Line-manage and develop the Campaigns Officers, Videographer and Distribution Assistant.
• Hold regular one-to-ones, set clear objectives and provide ongoing feedback and professional development support.
• Facilitate weekly team meetings to align campaign activity, share updates and resolve any blockers.
• Manage workload allocation across the team, ensuring capacity is appropriately matched to production demands.

 

Film Programme & Museum Marketing

• Hold responsibility for marketing the Connaught film programme and Museum team, ensuring both are represented consistently and compellingly across all channels, working collaboratively with the Film Manager.
• Working collaboratively with the Film Manager to liaise with film distributors to obtain promotional assets, campaign materials and booking information, briefing Campaigns Officers to deliver execution.
• Liaise with the Museum team to understand the exhibitions and events programme, translating priorities into audience communications planned and delivered by the Campaigns Officers.
• Work with the Videographer to ensure cinema trailers, film assets and museum content are produced to brief and deadline.
• Work with the Ticketing management team to ensure cinema screening instances are correctly built in Spektrix and that reporting on film sales performance is produced regularly.

 

Channel Management & Digital

• Oversee WTM’s digital marketing channels including email (DotDigital), social media, website and paid advertising.
• Ensure content across all channels is high quality, consistent with WTM’s brand and calibrated to audience segments.
• Work with the Videographer to commission and approve video, photography and graphic design output.
• Review campaign analytics and use data to improve targeting, messaging and channel mix continuously.

 

Collaboration & Commercial Alignment

• Work collaboratively to align campaign timing with pricing strategy and release management.
• Liaise with the Programming team and producers to gather event information, assets and messaging for each production.
• Coordinate with the external PR & Comms partner, ensuring media and marketing activity are joined up.
• Support the Director of Marketing & Sales in preparing for production planning meetings, post-event reviews and departmental reporting.