Love Your Local Theatre campaign launches in association with The National Lottery

UK Theatre’s Love Your Local Theatre campaign is the biggest ever 2-for-1 ticket offer for National Lottery players, with over 100 theatres UK-wide.

Today, UK Theatre launched Love Your Local Theatre, a new campaign encouraging the public to support their local theatres as they begin to recover from the impact of Covid. Over 100 theatres UK-wide are involved to offer the biggest ever 2-for-1 ticket offer to National Lottery players who attend a show during the month of March.

The campaign, run by leading theatre membership body UK Theatre and made possible by the support of The National Lottery, is providing up to £2 million to subsidise over 150,000 tickets across the UK. National Lottery players are being offered the chance to buy one ticket and get another free for participating shows as a thank you for the £30 million they raise every week for Good Causes, including support for the performing arts and theatres during the pandemic.

From classic musicals and beloved plays to family shows, comedy, dance and more, Love Your Local Theatre has brought together local theatres from across the UK to give players the chance to experience the magic of live entertainment for less this spring, whilst giving back to their local entertainment communities.

In addition to the strong support from theatres across the UK, Love Your Local Theatre is also being supported by TV presenter, singer and Girls Aloud star, Kimberley Walsh, who has enjoyed performing at theatres and entertainment venues around the UK, many of which have received funding from The National Lottery.

Stephanie Sirr, President of UK Theatre, said: “We are delighted to be working with The National Lottery on Love Your Local Theatre, the first time UK Theatre members across the country have united for a ticket promotion of this scale. We should be hugely proud in this country to have such an extensive, vibrant and diverse range of regional theatres, all of which play a vital role in the theatre landscape of the UK and beyond. After such a turbulent two years, we want to shout about the fact that theatres are open and ready to reward audiences for their patience and loyalty – please visit your local theatre and help them continue to make brilliant creative work!”

Kimberley Walsh, TV presenter, Girls Aloud singer and star of the stage, said: “We are so privileged to have so many incredible theatres and entertainment venues across the UK. I have been lucky enough to perform in many of them. Without our local theatres, the face of UK entertainment would look very different and it’s amazing The National Lottery is providing £2 million to support them. The entertainment industry was particularly impacted by the pandemic, and that’s why the Love Your Local Theatre campaign is so important in supporting their recovery.”

Nigel Railton, CEO of National Lottery operator Camelot, added: “The UK’s entertainment industry is world-class thanks to the huge variety of venues and projects across the four nations. National Lottery players raise £30 million a week to help fund Good Causes, many of which lie in the entertainment industry. The National Lottery is proud to have teamed up with UK Theatre to launch the Love Your Local Theatre campaign, giving local theatres the support they need to get on the road to recovery following the pandemic, whilst saying thank you to National Lottery players who have helped support many theatres during the last two years.”

The Love Your Local Theatre promotion is available to anyone who is a National Lottery player and possesses a National Lottery ticket. From 1 February, players can purchase tickets at available performances taking place during the month of March.

List of participating theatres

Alhambra Theatre

Aylesbury Waterside Theatre

Beck Theatre

Belgrade Theatre Coventry

Birmingham Rep Theatre

Bristol Hippodrome

Bristol Old Vic

Buxton Opera House

Chichester Festival Theatre

Churchill Theatre Bromley

City Varieties Music Hall

Cliffs Pavilion, Southend

Crewe Lyceum Theatre


Darlington Hippodrome

Derby Theatre

Edinburgh Playhouse

Everyman Theatre, Cheltenham

Exeter Northcott Theatre

G Live

Glasgow Kings’ Theatre

Glasgow Theatre Royal

Grand Opera House Belfast

Grand Opera House York

Hall for Cornwall

Harrogate Theatre

Hastings White Rock

Hull New Theatre

Hull Truck Theatre

Kings Hall

Leas Cliff Hall Folkestone

Leeds Grand Theatre

Leeds Playhouse

Lighthouse, Poole

Liverpool Empire

Liverpool Everyman and Playhouse Theatre

Malvern Theatres

Manchester Opera House

Manchester Palace Theatre

Marina Theatre, Lowestoft

MAST Mayflower Studios

Mayflower Theatre

Mercury Theatre Colchester

Midlands Arts Centre

Milton Keynes Theatre

New Theatre Cardiff

New Theatre Oxford

New Vic Theatre

New Victoria Theatre Woking

New Wolsey Theatre

Newcastle Theatre Royal

Northern Stage

Norwich Theatre

Nottingham Playhouse

Octagon Theatre Bolton

Oldham Coliseum

Orange Tree Theatre

Oxford Playhouses

Palace Theatre, Westcliff

Princess Theatre Torquay

Queen’s Theatre Hornchurch

Richmond Theatre

Rose Theatre

Royal & Derngate

Royal Exchange Theatre

Royal Lyceum Theatre Edinburgh

Sheffield Theatres

Sherman Theatre

St George’s Hall

Stanley & Audrey Burton Theatre

Stephen Joseph Theatre

Stockton Globe

Stoke Regents Theatre


Sunderland Empire

Swindon Arts Centre

The Alexandra, Birmingham

The Chipping Norton Theatre

The Marlowe Theatre

The Orchard Theatre

The Watermill Theatre

Theatre By The Lake

Theatre Royal Bath

Theatre Royal Brighton

Theatre Royal Bury St Edmunds

Theatre Royal Nottingham

Theatre Royal Winchester

Theatre Royal Windsor

Torch Theatre

Venue Cymru

Victoria Hall Stoke

Warwick Arts Centre

Watford Palace Theatre (Palace Theatre Watford LTD)

Wiltshire Creative

Worthing Theatres and Museum

Wycombe Swan

Wyvern Theatre

York Theatre Royal

Yvonne Arnaud Theatre

For all press enquiries please contact:

● Eva Mason: / 07568109584

Camelot UK Lotteries Limited is the licensed operator of The National Lottery® and is committed to raising money for National Lottery Good Causes designated by Parliament. Camelot is not responsible for distributing or awarding these funds.

The National Lottery generates over £30 million each week for National Lottery-funded projects. In total, over £45 billion has now been raised and more than 660,000 individual grants have been made across the UK – the equivalent of around 235 lottery grants in every UK postcode district. The National Lottery has awarded over £83 billion in prizes to date and created more than 6,300 millionaires or multi-millionaires since its launch in 1994.

For further information on Camelot, The National Lottery and its games, please and Players of all National Lottery games must be aged 18 or over.