- Mastercard returns as headline sponsor for the 15th year
- New and returning partners have been announced, including Cunard, Piper-Heidsieck and Addison Lee, forging a commitment to sustainable partnerships
Partners for the Olivier Awards 2025 with Mastercard, the most prestigious night in British theatre, have been announced. The star-studded ceremony takes place on Sunday 6 April at London’s Royal Albert Hall, hosted by the recently announced Beverley Knight & Billy Porter.
Mastercard returns as headline sponsor for the 15th year, championing the very best of London theatre with their support of the Mastercard Best New Musical category, which they have proudly sponsored since 2014. Mastercard have provided priceless opportunities, solely for cardholders, including exclusive access to public ticketing.
Charlie Carrington, Senior Vice President Marketing & Communications at Mastercard, said:
“We are delighted to partner with the Olivier Awards for the 15th consecutive year. As a sponsor of the arts, we’re passionate about helping the next generation of talent break through. This is why we’re this year proud to work with the Society of London Theatre to offer students at the BRIT School, the leading performing and creative arts school in the UK, the opportunity to gain valuable work experience at the Olivier Awards and be part of the most prestigious night in UK theatre.”
Kash Bennett, President of the Society of London Theatre, said:
“The Society of London Theatre is hugely grateful to Mastercard for their continued and generous support of the Olivier Awards. This important partnership enables us to shine a spotlight on the very best of London theatre and celebrate the magic of the stage. Mastercard, along with all our valued partners and supporters, remain true champions of theatre and the arts!”
Together with Mastercard, the Society of London Theatre is committed to continuing the evolution of the Olivier Awards as a sustainable celebration of theatre. Recognising the importance of responsible practices, the Olivier Awards takes pride in partnering with organisations that share this dedication to sustainability. From eco-conscious production methods to the use of renewable materials, its chosen partners prioritise sustainability in their operations, ensuring that this prestigious event not only celebrates excellence in theatre but also contributes to a more sustainable future for the industry.
Broadcast partners ITV, STV, ITVX and STV Player will air a highlights programme on the evening of Sunday 6 April, with additional coverage by Magic Radio. TikTok will return to provide Green Carpet coverage as the official mobile entertainment platform.
Cunard is returning as partner for the Nominees’ Celebration and sponsors of the Best Revival category for the sixth year, further strengthening their long-standing connection with world-class theatre. Cunard’s commitment to supporting the arts is prevalent both on board their ships and ashore. Through the London Theatre at Sea in partnership with the Olivier Awards voyage, Cunard takes the wonder of the West End to the open ocean, offering guests extraordinary and exclusive performances from leading talent.
Piper-Heidsieck joins for the first time as official Champagne partner. A long-standing favourite among the entertainment industry’s elite, Piper-Heidsieck has a rich heritage of supporting the arts, from the golden age of Hollywood to today’s most prestigious cultural events. As the first B Corp-certified Champagne house, Piper-Heidsieck is not only committed to excellence in craftsmanship but also to making a meaningful social and environmental impact. This year, the Maison proudly sponsors the Best Musical Revival category, raising a glass to the timeless storytelling.
Also joining for the first time as official car partner, Addison Lee will ensure VIPs arrive safely, comfortably and sustainably. With a commitment to both premium service and environmental responsibility, Addison Lee’s executive fleet of zero-emission vehicles offers a seamless and eco-friendly way to travel. As a trusted name in transport, Addison Lee is proud to support the arts whilst driving towards a more sustainable future.
The Launch Event and Nominees’ Celebration will be hosted by longtime hotel partner The Londoner, who will also sponsor the Best New Play category.
The Lynne & Land Foundation, established by the late esteemed choreographer Gillian Lynne and her husband Peter Land, returns to sponsor the Gillian Lynne Award for Best Theatre Choreographer.
The Noel Coward Foundation will again sponsor the Best Entertainment or New Comedy Play category, which is named in honour of the great British playwright.
Each bringing their unique support to the celebration of theatre’s finest talent, additional sponsors include AKT London, Fujifilm, Global, Heart of London Business Alliance, Newman Displays and See Tickets.
Continuing as production partners for the ceremony are Blue I Theatre Technology, d&b audiotechnik, TAIT, Unusual Rigging and White Light.
Public tickets for the Olivier Awards 2025 are now on sale exclusively to Mastercard cardholders via priceless.com.
Sponsored Olivier Awards categories:
- Mastercard Best New Musical
- The Londoner Award for Best New Play
- Cunard Best Revival
- Piper-Heidsieck Best Musical Revival
- Noël Coward Award for Best Entertainment or New Comedy Play
- Gillian Lynne Award for Best Theatre Choreographer
- Blue I Theatre Technology Award for Best Set Design
- d&b audiotechnik Award for Best Sound Design
- White Light Award for Best Lighting Design
- TAIT Award for Best New Opera Production
- Unusual Rigging Award for Outstanding Achievement in Affiliate Theatre
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