Official London Theatre’s New Year Sale will return in November

• Official London Theatre’s New Year Sale offers great deals on tickets to top London shows for performances in 2026 
• Tickets are reduced to £10, £20, £30, £40, £50 or £60 for selected shows and performances 
• General sale begins Tuesday 25 November, with a Mastercard priority window from Tuesday 18 November 
• Participating shows will be announced on Tuesday 11 November 

Start 2026 with unforgettable experiences in London’s West End and beyond! Enjoy fantastic deals on your favourite shows, with tickets available from just £10 to £60. Firmly established as one of London theatre’s longest running promotions, Official London Theatre’s New Year Sale is now in its 23^rd year. 

Whether you’re a seasoned theatregoer or trying something new, this is the perfect opportunity to immerse yourself in the excitement of theatreland. Share the experience with a friend or discover the magic of live performance for the first time – there’s something for everyone! 

Launching in November, a priority window for Mastercard holders will open at 10am on Tuesday 18 November via priceless.com, followed by general sale from 10am on Tuesday 25 November, via OfficialLondonTheatre.com. Participating shows will be announced on Tuesday 11 November.