Head of Commercial Event Sales

Summary

The purpose of the Commercial Event Sales Manager role is to manage all aspects of commercial venue hire across The Old Vic, and particularly within our new Backstage building, opening October 2025. It is anticipated that the spaces available in the building will lay host to a mixture of commercial private hires for conferences and other events.

More Details

Department/Team: Business

Responsible to: Deputy Executive Director & Chief Operating Officer

Contract: 12 month Fixed Term Contract

Location: Mix of home working and from The Old Vic, 103 The Cut, London, SE1 8NB (min 3 office days)

Hours: Full-Time – 40 hours per week, including evenings and weekends as required by the events schedule in the fulfilment of the post’s duties

The Old Vic offers the ability to work these flexibly under the guidelines in our Hybrid Working policy. Additional hours may be necessary in order to fulfil the requirements of the post

Salary: In the region of £50,000 per annum

Role Summary

The purpose of the Commercial Event Sales Manager role is to manage all aspects of commercial venue hire across The Old Vic, and particularly within our new Backstage building, opening October 2025. It is anticipated that the spaces available in the building will lay host to a mixture of commercial private hires for conferences, parties, receptions and more, alongside our many internal Development events to aid fundraising, and Press Nights (which are managed by the Development team.)

There is a £0.5m income target relating to the commercial hires of the building, once the operation is established, and this role will be integral to maximizing the income to meet and hopefully exceed this target. As this is a new role, there will be a research phase which will involve scoping the possible commercial uses of our spaces, contributing to the development of a sales strategy, prospecting our target audiences, building our hires frameworks and costings, then resulting in booking commercial events within our new building from January 2026. The role will be both strategic and operational and the postholder will be driven to adapt well to both.

Person Specification

Essential

  • Experience of successful commercial event sales and management
  • Strong network of contacts within the events and corporate sectors and within London.
  • Track record of achieving sales targets (of circa £400-500k income) and delivering a growth strategy.
  • An understanding of Health and Safety regulations related to events and their implementation.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Detail-oriented with excellent organisational and time management skills.
  • Flexibility to work early mornings, evenings and weekends as required.
  • Experience of researching clients.
  • Experience of managing financials relating to event hires.
  • Acute attention to detail.
  • Innovative and solutions focused.
  • Excellent networking and customer service skills with a people-centric approach.
  • Ability to prioritise a number of varied tasks and work to tight deadlines.

Organisation

The Old Vic

Location Type

Specific location

Salary Type

Salaried

Salary (Exact)

£50,000

Closing Date

14/04/2025

Contract Type

Fixed Term, Full Time

Job Type

Administrative (Venue Management, HR, Finance, Legal, IT, etc.)