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ABOUT US:
With a mission to enrich the cultural life of our region, Birmingham Hippodrome is one of the most popular theatre complexes in the UK. With c.400 live performances annually in our 1,850-seat auditorium, we present nothing but the best in touring musical theatre, ballet, dance, opera, pantomime, drama, and comedy. Our 200-seat Patrick Studio welcomes a range of smaller-scale productions and is an important base for dance and for the development of new artistic work.
The Marketing team play a leading role in upholding Birmingham Hippodrome’s brand, meeting sales, visitor and audience targets for a diverse range of shows, events and programmes of work. Marketing at Birmingham Hippodrome is fast-paced and exciting, with a team full of passionate, dedicated people. We champion our brand, ensure a seamless online experience, and drive impactful campaigns. We love what we do and expertly connect with our audiences to deliver memorable results.
JOB SUMMARY
The Digital & Brand Marketing Manager is responsible for developing the venue’s overarching brand and leading the maintenance and development of the venue’s website and online booking path.
The role marries the brand to Birmingham Hippodrome’s digital presence; developing and streamlining the venue’s website, overseeing email marketing strategy, and liaising closely with our external web providers and our internal Sales and Systems & Technology teams to provide an industry leading online experience.
The role is also responsible for raising awareness of Birmingham Hippodrome’s diverse offering in terms of membership opportunities and hospitality and events, making a significant contribution to the development of the theatre’s corporate brand and charitable status, as well as supporting in the venue’s endeavour to improve access for all theatregoers.
The role requires close working relationships with other members of the Marketing team, as well as with multiple internal teams, including Visitor Experience, Creative Partnerships, Sales, Communications, Fundraising & Development, and Systems & Technology. There is frequent collaboration with external partners, agencies and other stakeholder organisations, such as Culture Central, West Midlands Growth Company and both statutory and private funders.
The role has line management responsibilities for the Brand Marketing Officer.
ABOUT YOU
This role will be integral in delivering a CMS migration project, so you’ll need strong IT literacy with Content Management Systems, MS Office packages, databases and social media platforms. We’re looking for excellent copywriting, direct marketing, digital, design and print production skills, plus experience working within set budgets in a deadline-driven environment, and working with web, digital and marketing agencies. Ideally, you would also have Arts marketing training such as CIM, TMA, or AMA.
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