Sales and Insights Manager

Sales and Insights Manager

Sonia Friedman Productions (SFP) is a West End and Broadway production company responsible for some of the most successful theatre productions in London and New York. Since 1990, SFP has developed, initiated and produced over 260 new productions and together they have won a staggering 63 Olivier Awards including a record-breaking 14 at the 2014 Awards. The company has also won 48 Tonys and 3 BAFTAs.

The Sales and Insights Manager will work with the International Sales and Revenue Director to determine pricing, managing inventory, sales promotions and exploring new distribution opportunities to maximise revenue, will be responsible for rolling out sales strategy, and reporting to key stakeholders. They will work across SFP UK / Tour productions, but take ownership of the limited runs and European tours.

Position objectives:

• Working alongside the SFP team, agencies, box offices and venue teams, execute the sales, revenue and ticketing strategy (pricing, inventory management and distribution).
• To deliver on goals and targets set by the Executive Producer, General Managers, Chief Marketing Officer and International Sales and Revenue Director.
• Provide critical sales analysis, insights and recommendations to achieve the desired results.
• Fully collaborate with the wider marketing and producing teams and share innovation, strategy and actively contribute to the commercial successes of the shows.

For full details please download the job description available on our careers page.  

Corporate Social Responsibility: our priorities 

• Next Generations: introducing tomorrow’s audiences to the pleasures of live entertainment, recruiting, and nurturing the next generation of industry talent.
• Inclusion: improving and promoting diversity, inclusion, and well-being in the workplace.
• Sustainability: helping reduce our impact on the environment by making our business more sustainable.

We recognise that we do not have all the answers, but we strive to listen, to learn and to change in order to ensure SFP becomes a truly inclusive organisation. We therefore welcome and encourage applications from individuals from the widest possible range of backgrounds and particularly welcome applications from those currently underrepresented in our workforce.

Everyone’s responsibility

Everyone at SFP is expected to play their part in achieving our goals and upholding our core values, by:

• Committing to creating and upholding a positive, inclusive culture that nurtures potential and supports well-being.
• Playing our part in reducing our environmental impact and finding more sustainable ways of working.
• Encouraging the next generation in live entertainment by contributing to our outreach and training programmes, including mentoring students and trainees.

Closing date for applications: March 27th, 2025