Opportunities for businesses

Opportunities for businesses

London Coliseum. Theatreland Visuals

We work with a variety of organisations throughout the year, enabling businesses increased exposure to a West End theatre audience.


There are opportunities for restaurants, retailers and attractions to partner with our audience development campaigns Kids Week and Get Into London Theatre. These campaigns sell over 300,000 theatre tickets per year and are a great opportunity for West End partners to connect with a new and diverse audience.

TKTS, the Official London Theatre ticket booth

TKTS, the Official London Theatre ticket booth benefits from extensive reach and an unparalleled location in the heart of London’s Leicester Square. Working with TKTS will allow your business to promote a special offer to TKTS customers via print, digital and social media.

For more information on how your business can get involved, please contact Samar.


If your business is interested in partnering with one of our events, West End LIVE or the Olivier Awards with Mastercard, please contact Emma De Souza.

Theatre Tokens

Theatre Tokens are unique gift vouchers that can be used at over 240 theatres nationwide, including all of London’s West End.

Do you look after staff benefits or gifts for retirement, birthday and leaving celebrations? Perhaps you’re in charge of offering sales incentives, competition prizes or reward schemes to customers.

To find out more about Theatre Tokens and how they might work with your business please contact Nathan Naylor.

Get in touch

32 Rose Street
Covent Garden

+44 (0)20 7557 6700

  • Official London Theatre
  • UK Theatre
  • Theatre Tokens
  • TKTS
Society of London Theatre is a company limited by guarantee registered in England and Wales, whose registered office is at 32 Rose Street, London, WC2E 9ET, Company No 527227.