West End stars join the Mayor to spread the message that #LondonIsOpen

West End stars join the Mayor to spread the message that #LondonIsOpen

Sadiq Khan And The Cast Of Charlie And The Chocolate Factory Photography By Helen Maybanks
Credit: Helen Maybanks

The Mayor of London, Sadiq Khan, today (THURS) trod the boards in the capital’s West End as world-renowned shows and big international stars lent their support to his campaign to remind the world that London is open to creativity and talent.

This morning, 38 shows across the capital simultaneously released photos of their casts gathered on stage to show the industry’s collective support for the Mayor’s #LondonIsOpen campaign, which launched last week to spread the message that, following the EU referendum, London remains united, full of creativity and open for business.

Big names taking part include Martin Shaw and the cast of Hobson’s Choice, Rebel Wilson and the performers from Guys and Dolls, Michael Crawford and the cast of The Go-Between, Pixie Lott and the Breakfast At Tiffany’s cast, Beverley Knight and performers from The Bodyguard, Jenny Seagrove and Gillian Wright with the cast of How The Other Half Loves, and the cast of Harry Potter And The Cursed Child.

The Mayor today joined the cast of Charlie and the Chocolate Factory at London’s oldest theatre, the Theatre Royal Drury Lane, along with Jonathan Slinger who plays Willy Wonka, and the President of the Society of London Theatre (SOLT) and show producer Caro Newling.

Sadiq Khan said: “Few if any other cities can rival London for arts and culture, and our West End shows are an enormous draw for visitors and talent from around the world. Together, we are sending the message, loud and clear, that London is open. We are open to the world’s performers, to businesses, to people and ideas, and I encourage everyone to join us in getting behind the campaign and remind the world that London is the greatest city on earth.”

Caro Newling, President of Society of London Theatre, said: “London theatre has never been so vibrant; attracting audiences with the finest writers, directors, actors and producers from all over the world. The industry’s spirit of inclusiveness and cultural collaboration provides audiences with a truly unmatched experience and our message from all of the capital’s auditoriums and stage doors is, London Is Open. ”

The #LondonIsOpen logo will also be visible across Theatreland this summer with venues and shows beaming the hashtag inside and outside of their iconic auditoriums. Theatre fans will be able to see #LondonIsOpen in lights at performances of The Curious Incident Of The Dog In The Night-Time, Impossible, The Play That Goes Wrong, The Railway Children, In The Heights and Guys and Dolls and outside at TKTS in Leicester Square and Young Vic.

London’s West End attracts a bigger audience than Broadway, and a bigger audience than the Premier League, with around 14million theatregoers each year, and an average of more than 36,000 every night. Theatreland is also responsible for raising more than £100m a year in tax receipts for the Treasury.

The Mayor is urging all Londoners, organisations and businesses to show their support for the #LondonIsOpen message via social media and videos and photos of doors opening around London to welcome people in. It is being supported by a host of top names, businesses, and organisations across the capital including top music stars Jessie Ware, Tinchy Stryder and The Vamps, Richard Branson, City of London Policy Chairman Mark Boleat, Chief Executive of London Stock Exchange Xavier Rolet, Google, Hilton, Merlin Entertainments, Freuds, Chief Executive of Patisserie Valerie Paul May, Pavegen, Central Working, Swiftkey, Seedrs, Unruly, Nigel Carrington, Vice-Chancellor, University of the Arts, Prof Julia Black, Interim Director designate and Pro Director for Research, London School of Economics, Professor Edward Byrne AC, President & Principal, King’s College London and Professor Pat Bailey, Deputy Vice Chancellor, London South Bank University.

#LondonIsOpen will be promoted at other major events and leading visitor attractions across the capital this summer.

Date Published: 28 July 2016
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Full list of West End shows taking part and releasing photos:    

Beautiful - The Carole King Musical – Alydwych Theatre


Breakfast at Tiffany’s – Theatre Royal Haymarket


Bugsy Malone – Lyric Hammersmith

Charlie And The Chocolate Factory – Theatre Royal, Drury Lane

Disney’s Aladdin – Prince Edward Theatre

Disney's Lion King – Lyceum Theatre

Funny Girl – Savoy Theatre

Guys and Dolls – Phoenix Theatre

Harry Potter And The Cursed Child – Palace Theatre

Hobson's Choice – Vaudeville Theatre

How The Other Half Loves – Duke of York’s Theatre

In the Heights – Kings Cross Theatre

Jersey Boys – Piccadilly Theatre

Jesus Christ Superstar – Open Air Theatre

Kinky Boots – Adelphi Theatre

Les Misérables – Queen’s Theatre

MAMMA MIA! – Novello Theatre

Matilda The Musical – Cambridge Theatre

Motown: The Musical – Shaftesbury Theatre

Now We Are Here – Young Vic

Show Boat – West End New London Theatre

Showstopper! The Improvised Musical – Lyric Theatre

STOMP – The Ambassadors Theatre

Sunny Afternoon – Harold Pinter Theatre

The Bodyguard – Dominion Theatre

The Book Of Mormon – Prince of Wales Theatre

The Comedy About A Bank Robbery – The Criterion Theatre

The Curious Incident Of The Dog In The Night-Time – Gielgud Theatre

The Go-Between – Apollo Theatre

The Gruffalo – Lyric Theatre

The Mousetrap – St Martin’s Theatre

The Phantom of the Opera – Her Majesty’s Theatre

The Play That Goes Wrong – Duchess Theatre

The Railway Children - London King’s Cross Theatre

The Truth – Wyndham’s Theatre

The Woman In Black – Fortune Theatre

Wicked – Apollo Victoria Theatre

These theatres will also be projecting the #LondonIsOpen image to their audiences:

Gielgud Theatre – The Curious Incident Of The Dog In The Night-Time

Noel Coward Theatre - Impossible

Duchess Theatre - The Play That Goes Wrong

Phoenix Theatre – Guys and Dolls

Kings Cross Theatre - The Railway Children & In the Heights

TKTS in Leicester Square – projecting outside the building

Young Vic – projecting outside the building

London’s theatre industry:

  • In 2015 there was an average of 36,472 per night (that’s based on the average attendance per night and the average number of theatres open). Overall attendance at London’s theatres was 14,742,588 compared to 13,317,980 in Broadway. Gross sales were £633,778,537, with £105,629,756 of VAT receipts generated for the Treasury.

  • Premier League attendances in 2015/2016 were 13,851,829 compared to 14,742,588 for London theatre (via ESPN http://www.espnfc.com/english-premier-league/23/statistics/performance?season=2015)

To view the #LonondIsOpen campaign videos, please visit:

Doors video: https://youtu.be/ErLq9nir41E

#LondonIsOpen featuring Corinne Bailey Rae & Olly Murs: https://www.youtube.com/watch?v=tyAriyj1uug

#LondonIsOpen featuring Konnie Huq, Chris Moyles, Sandra from Gogglebox: https://www.youtube.com/watch?v=hd2HZiI-Ioc

#LondonIsOpen featuring Jude Law, Jarvis Cocker: https://www.youtube.com/watch?v=cf-scNhLVgQ

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