Theatre Tokens has been recognised by the UK Gift Card and Voucher Association at their annual Hall of Fame Awards.
The award was given for the launch of Theatre Tokens’ innovative online redemption solution and the brand’s ability to issue change to customers redeeming fixed denomination paper vouchers. The judges noted that Theatre Tokens’ use of new technology was significantly improving the customer experience and positively impacting and changing the gift card industry.
Picking up the Award, Head of Theatre Tokens Nathan Naylor said:
‘We are delighted to be commended by our peers in the gift card and voucher industry who recognised our commitment to significantly improving the customer experience and positively impacting and changing the gift card industry. Our introduction of an online redemption solution that is able to digitally issue change for unspent value on paper vouchers is revolutionary. Alongside no expiry date, this ensures the best experience for consumers, who can spend the remaining balance at over 260 theatres nationwide and underlines our commitment to delivering audiences to theatres across the UK.’
Theatre Tokens is powered by the Eagle Eye Air platform and partnered with Reuben Digital to deliver this unique solution.
This award comes soon after Theatre Tokens began selling in 800 Tesco stores nationwide, as part of a partnership to further promote the theatre industry and encourage theatre attendance.
To buy and register Theatre Tokens, top up a gift card or eGift, check your balance or find out how and where Theatre Tokens can be used, go to www.theatretokens.com
Date Published: 13 September 2019