The Olivier Awards with Mastercard Announces Plans for 2017 Campaign

The Olivier Awards with Mastercard Announces Plans for 2017 Campaign

Olivier Awards 2017 with Mastercard - official trailer
  • Mastercard renews headline sponsorship of Olivier Awards for next three years
  • Launch of Be Inspired Campaign
  • The Olivier Awards’ first ever red carpet live show to be broadcast internationally
  • Nominations to be announced live on Monday 6 March

The Olivier Awards with Mastercard, the UK’s most prestigious stage honour, have today announced exciting plans for 2017, including details of its “Be Inspired” campaign. The 2017 awards are set to be the biggest yet, as they make their debut at the Royal Albert Hall on Sunday 9 April.

Mastercard has renewed its headline sponsorship of the awards for a further three years. Since 2011, Mastercard and the Society of London Theatre have worked in partnership to raise the profile of the Olivier Awards and firmly establish London’s status as a centre of theatrical excellence.

Through this partnership Mastercard will continue to bring its cardholders with a passion for theatre closer to the genre they love. Throughout the year, cardholders can enjoy once-in-a-lifetime theatre experiences, from intimate Q&As with the stars of the stage, to the chance to sit with the nominees at The Olivier Awards, allowing them to experience the drama, passion and excitement of the theatre up close.

In the UK, ITV and Magic Radio will be the official broadcast partners. Internationally, the show will be broadcast on-line. Full broadcast details and timings will be announced nearer the date of the awards. 

Additionally, the Oliviers have announced that, for the first time ever, there will be a new innovative broadcast show of the red carpet which will be carried live across the world. With the support of Facebook, people will be able to follow all the action from the red carpet at the Royal Albert Hall with interviews and exclusive content. Red carpet coverage will begin at 16:30 (GMT).

Nominations for the Olivier Awards 2017 with Mastercard will be broadcast widely via a variety of online channels and partners on Monday 6 March at 12:00 (GMT).

This year, the Olivier Awards’ campaign will focus on theatre’s ability to inspire under the banner of “Be Inspired”. The awards are looking for six “Be Inspired Champions” who, whether working in the industry or members of the public have motivated others with their love and commitment to theatre. Those chosen will be invited to the ceremony and be presented with their “Be Inspired” plaque during the red carpet live show. The campaign will be supported by Magic Radio who will be creating interviews with various industry figures and stars discussing those people who inspired a love of theatre in them. Nominations can be submitted via and the campaign will launch on Magic Radio from Monday 30 January.

Julian Bird, Chief Executive of SOLT and Executive Producer of the Olivier Awards with Mastercard, said:

“This year we not only celebrate the best performances and shows, we will highlight theatre’s unique ability to inspire. Whether it’s front of house staff, backstage crew or drama teachers, many individuals work together to make our industry so special, and we look forward to welcoming six of the most inspiring to this year’s ceremony. We are also delighted that Mastercard will continue their support of the awards and look forward to working together as we continue to grow the show’s reach and innovate online.”

Nicola Grant, Head of Marketing UK&I, Mastercard said:

“Our cardholders love the Priceless experiences we’ve been able to offer through our partnership with SOLT, whether it’s a behind-the-scenes tour at a West End show or sitting with the nominees at the Olivier Awards. London theatre is unmatched anywhere in the world and we look forward to continuing to build on our partnership and giving our cardholders unrivalled access to the theatre they love.”

Tickets to theatre’s biggest night are available exclusively for Mastercard cardholders and are available via

In addition, The Olivier Awards with Mastercard are also proud to be partnering with:
  • Audi
  • Chester Barrie
  • Exterion Media
  • Hildon Water
  • Neville Hair and Beauty
  • MAC
  • Rosewood London
  • Virgin Atlantic

To keep up with the latest Olivier Awards 2017 with Mastercard news visit:

Twitter: @OlivierAwards

Instagram: @OlivierAwards


Olivier Awards 2017 with Mastercard Logo
Olivier Awards 2017 with Mastercard
Date Published: 27 January 2017

 Press Contact:

  • Dan Austin 020 7557 6729 / / 07568 109 584

Notes to Editors:

  • Established in 1976, the Olivier Awards celebrate the world-class status of London theatre and are Britain’s most prestigious stage honours.
  • For further information

  • Mastercard is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, travelling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardUKBiz, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
  • Society of London Theatre (SOLT) is the not-for-profit organisation which provides a collective voice for the theatre owners, producers and managers of all the major commercial and grant-aided theatres across London. As well as protecting the interests of all its member theatres, SOLT promotes theatregoing through activities including the Olivier Awards with Mastercard, the TKTS ticket booth, the Official London Theatre website and its printed fortnightly listings guide, Theatre Tokens and the popular annual celebration West End LIVE in association with Mastercard. It also administers the audience development initiatives Kids Week and Get Into London Theatre, and supports a number of theatrical charities including Stage One and Mousetrap Theatre Projects.

  • In addition, The Olivier Awards with Mastercard are also proud to be continuing their partnerships with:


Chester Barrie

Exterion Media

Hildon Water

Neville Hair and Beauty


Rosewood London

 See Tickets

Virgin Atlantic

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Society of London Theatre is a company limited by guarantee registered in England and Wales, whose registered office is at 32 Rose Street, London, WC2E 9ET, Company No 527227.