The Olivier Awards with MasterCard, the UK’s most prestigious stage honours, has today announced exciting plans, including new partnerships, to celebrate the awards’ 40th anniversary.
Nicola Grant, Head of Marketing for MasterCard UK & Ireland said: “MasterCard is hugely proud to continue its partnership with SOLT and to celebrate the 40th year of the Oliviers – Britain’s most renowned theatre awards. Together we share the passion for recognising the brightest talents in British theatre and for bringing our cardholders closer to the art they adore.”
In the UK, ITV will be the official television broadcast partner. Extensive highlights of the Olivier Awards 2016 with MasterCard will be broadcast on ITV on the evening of Sunday 3 April with the show available to view on the ITV Hub. Further details of coverage on ITV will be announced in the coming weeks.
The award’s UK radio partner will be Magic Radio, with the Oliviers playing a major part in the launch of Mellow Magic, the brand’s new station due to be unveiled next month. The ceremony will be broadcast live on Mellow Magic on the night, with clips running across the main station Magic Radio. In addition, in the weeks leading up to the ceremony there will be a specially commissioned series looking back at the last 40 years featuring the winning music and stars from the awards. Voting for the Magic Radio Audience Award, the only Olivier Award voted entirely by the public, opens on Tuesday 23 February.
For the 40th anniversary, the Olivier Awards is also delighted to announce a new series of video broadcasts on the new Olivier Awards YouTube channel at youtube.com. The full event on the public stage in Covent Garden, featuring live performances from the Magic Radio Audience Award shortlisted shows and others, will be livestreamed to the YouTube Channel on the afternoon of Sunday 3 April
Later in the evening, international audiences throughout the world will be able to watch the full broadcast of the star-studded ceremony on the YouTube channel. In addition, the Olivier Awards with MasterCard has also announced a series of new partnerships:
Fortnum & Mason
The partnership with the iconic brand includes a programme of events which will celebrate award-winning theatre, culminating in a special charity day at the Piccadilly Store on 5 May.
Land Securities will be promoting the Olivier Awards on their famous Piccadilly Lights.
On the night, the Covent Garden Piazza will once again host the ITV Stage for the public and the entire ceremony will be shown on its large screen.
Big Image Systems UK
The Olivier Awards will be working with the large format print specialists Big Image for the first time. They will be contributing to the ceremony on Sunday 3 April.
Julian Bird, Chief Executive of SOLT and Executive Producer of the Olivier Awards with MasterCard, said: “As we celebrate their 40th anniversary, this year’s awards are set to be the biggest yet. We are delighted that MasterCard continues its generous support while our new international broadcast channel provides an exciting opportunity to reach audiences around the world, reflecting the premier status of London theatre.”
Nominations for the Olivier Awards 2016 will be announced on Monday 29 February at Rosewood London and the ceremony will take place at the Royal Opera House on Sunday 3 April. The awards are produced by the Society of London Theatre.
To keep up with the latest Olivier Awards with MasterCard news visit:
Notes to Editors:
Established in 1976, the Olivier Awards celebrate the world-class status of London theatre and are Britain’s most prestigious stage honours.
For further information visit:www.olivierawards.com
Nominations for the Olivier Awards 2016 with MasterCard will be announced on Monday 29 February and the star-studded ceremony will take place at the Royal Opera House on Sunday 3 April, with extensive highlights broadcast on ITV that evening.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. MasterCard operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow MasterCard on Twitter @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
Society of London Theatre (SOLT) is the not-for-profit organisation which provides a collective voice for the theatre owners, producers and managers of all the major commercial and grant-aided theatres across London. As well as protecting the interests of all its member theatres, SOLT promotes theatregoing through activities including the Olivier Awards with MasterCard, the TKTS ticket booth, the Official London Theatre website and its printed fortnightly listings guide, Theatre Tokens and the popular annual celebration West End LIVE in association with MasterCard. It also administers the audience development initiatives Kids Week and Get Into London Theatre, and supports a number of theatrical charities including Stage One and Mousetrap Theatre Projects.
The Olivier Awards with MasterCard are also proud to be continuing their partnership with:
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