Give the gift of theatre with Theatre Tokens this Christmas

Give the gift of theatre with Theatre Tokens this Christmas

  • Now available in supermarket giants Morrisons and Tesco, and online
  • Can be exchanged for tickets in over 260 theatres nationwide
  • Over 355,000 theatre tickets purchased with Theatre Tokens each year

Supermarket shoppers can pick up a last-minute Christmas present for a theatre fan in their life, as Theatre Tokens expands its offer into Morrisons this month, stocking gift cards in over 360 stores around the country.

Theatre Tokens also announced an 800-store partnership with Tesco earlier this year, and are available to buy online at, at participating theatres andat selected branches of WHSmith and Waterstones.

2019 also saw Theatre Tokens win the UK Gift Card and Voucher Association Award for ‘Most Innovative Technology Product or Service’, recognising the fact that gift cards and paper vouchers can now be redeemed online at

The biggest nationwide theatre gift voucher scheme, Theatre Tokens can be used to purchase tickets at any of over 260 theatres around the country, including London’s West End. They have no expiry date, meaning your Tokens will always be redeemable.

Nathan Naylor, Head of Theatre Tokens, said:

‘We are delighted to announce our second supermarket partnership of 2019.Theatre Tokens remains the UK’s only nationwide audience development initiative and these partnerships underline our commitment to attracting new audiences to theatres across the UK.’

Since being established in 1984, Theatre Tokens has helped introduce new audiences to the magic of live theatre, with over 355,000 tickets purchased each year through the scheme. They are produced by the Society of London Theatre (SOLT), a not-for-profit organisation which invests back into the theatre industry.

To buy and register Theatre Tokens, top up a gift card or eGift, check your balance or find out how and where Theatre Tokens can be used, go to

Date Published: 18 December 2019
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Society of London Theatre is a company limited by guarantee registered in England and Wales, whose registered office is at 32 Rose Street, London, WC2E 9ET, Company No 527227.