Our annual kids go free ticket promotion, Kids Week, has been encouraging children and their families to experience the magic of live theatre since 1998.
Originally just one week long, Kids Week has grown in popularity and now runs throughout the whole month of August. A child aged 16 or under can go free to any participating show when accompanied by an adult paying full price. Parents can also purchase up to two extra children’s tickets at half price, plus there are no booking or postage fees to pay.
Alongside the kids go free offer, children also have the opportunity to take part in a fantastic range of free activities and workshops organised by the shows.
In 2016, Kids Week sold over 202,000 tickets, with a record-breaking 114,410 tickets snapped up during the first 24 hours of the promotion.
Kids Week is now the UK’s longest running theatre audience development initiative.
For more information, visit officiallondontheatre.com/kids-week/