Society Of London Theatre Reports Box Office Figures For 2016

SOCIETY OF LONDON THEATRE REPORTS BOX OFFICE FIGURES FOR 2016

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RECORD PERCENTAGE OF AVAILABLE SEATS FILLED

  

The Society of London Theatre’s 2016 Box Office figures demonstrate another robust year for the capital’s thriving theatre industry.                                                                                                                         

Comparative highlights are:

  • ·Gross revenue of £644,719,639, up1.7% compared to2015
  • ·Sales generatedVATreceipts for the Treasury of £107,453,273
  • ·Attendances of 14,328,121 (down 2.8% year on year but number of performances down 5.95% on 2015)
  • ·76.7% of available seats filled, up 4.1% compared to 2015 and a new record
  • ·Weekly attendance peaked w/c December 26 2016 at 439,103, a new record

As evidence of the ever increasing popularity of London theatre, the average price paid for a ticket was £45 (an increase of 4.68%) which suggests an increase in demand and a reduction in discounting.

Caro Newling, President of the Society of London Theatre, said:

“With our shows performing to record numbers, the box office figures for 2016 further cement London’s place as a world-leader in theatre. Revenues are just one measure of success; what we are most proud of is that new generations of theatre-goers are drawn to the capital, home of the world’s greatest creative talent, by our peerless ability to craft and tell the stories that resonate.”

The Olivier Awards 2017 with Mastercard, the UK’s most prestigious stage honours, will take place on Sunday 9 April. Visit OlivierAwards.com for more information. The ceremony will be broadcast on ITV on Tuesday 11 April at 8:00pm.

Comparative   table of London theatre attendances and revenues 1986–2016

Data compiled from all theatres in full membership of the Society of London Theatre.

 

Year

Attendances

Difference on Previous Year (%)

Gross Box Office Revenue

VAT paid

Average No. of Theatres Open

No. of Perfs

No. of New Productions

 

2016

14,328,121

-2.81%

£644,719,639

£107,453,273

44

17,881

276

2015

14,742,588

- 0.02%

£633,778,537

£105,629,756

47

18,999

278

2014

14,744,887

+ 1.01%

£623,616,401

£103,936,067

46

18,975

280

2013

14,587,276

+4%

£585,506,455

£97,584,409

45

18,433

270

2012

13,992,773

+0.56%

£529,787,692

£88,297,949

45

18,448

305

2011

13,915,185

-1.73%

£528,375,874

£88,062,646

45

18,061

256

2010

14,152,230

-0.80%

£512,331,808

£76,304,737

46

18,615

264

2009

14,257,922

2.60%

£504,765,690

£65,839,003

45

17,899

260

2008

13,892,460

1.90%

£483,349,423

£71,988,212

45

18,275

241

2007

13,636,212

10.40%

£469,938,749

£69,990,878

44

17,455

243

2006

12,351,495

0.30%

£400,852,925

£59,701,500

43

16,912

268

2005

12,318,625

2.40%

£383,941,704

£57,182,807

45

17,406

221

2004

12,025,073

3.70%

£343,674,090

£51,185,803

43

17,235

225

2003

11,585,446

-4.00%

£321,485,161

£47,880,769

42

16,664

225

2002

12,064,100

2.80%

£327,971,671

£48,846,845

44

17,090

221

2001

11,734,767

1.60%

£298,989,461

£44,519,531

44

17,035

264

2000

11,555,178

-3.20%

£286,557,500

£42,668,412

43

16,633

252

1999

11,931,954

0.10%

£266,565,215

£39,691,560

44

17,089

265

1998

11,924,518

4.00%

£257,920,278

£38,404,330

41

16,018

207

1997

11,466,248

2.60%

£246,081,850

£36,641,587

39

15,568

195

1996

11,179,326

-6.40%

£229,016,639

£34,100,577

41

16,084

186

1995

11,937,671

6.90%

£238,740,636

£35,548,480

43

17,163

208

1994

11,163,023

-3.00%

£217,762,521

£32,424,839

41

16,063

208

1993

11,503,358

5.50%

£215,619,208

£32,105,700

41

15,922

198

1992

10,899,928

-0.10%

£194,772,331

£29,001,600

41

15,916

193

1991

10,905,395

-3.70%

£186,789,856

£26,919,150

39

15,508

192

1990

11,321,288

3.40%

£177,903,841

£23,204,849

40

15,887

187

1989

10,944,760

0.40%

£153,250,633

£19,989,213

42

16,436

237

1988

10,897,384

0.20%

£139,338,056

£18,174,526

43

16,970

228

1987

10,880,791

6.30%

£129,586,817

£16,902,627

42

16,603

212

1986

10,236,362

-5.20%

£112,067,737

£14,617,534

42

16,543

213


2016: Attendances and Revenue by Genre (with percentage comparisons to 2015):

Musicals: Attendance 8,132,673 (-2%). Revenue £400,812,904 (+4%)

Plays: Attendance 4,181,318 (+2%). Revenue £152,545,013 (+8%)

Other (Opera, Dance, Performance, Entertainment): Attendance 2,014,130 (15%). Revenue £91,361,722 (-15%)

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