LONDON THEATRE ATTENDANCES TOP 15,000,000 FOR THE FIRST TIME

Society of London Theatre (SOLT) has announced that 2017 was a record year for the capital’s theatre industry with attendances topping 15,000,000 for the first time since the organisation began collecting audience data in 1986. Box office revenues also exceeded £700,000,000.

The record year for London theatre was driven by a strong performance in the first two quarters but also noticeable for a fall in both attendance and revenue in the final quarter of 2017. 

2017 highlights:

  • ·Attendances of 15,094,573 (up 5.35% compared to 2016)
  • ·Gross revenue of £705,006,928, (up9.35% compared to2016)
  • ·Average ticket price paid £46.71
  • ·Sales generatedVATreceipts for the Treasury of £117,501,155
  • ·77.5% of available seats filled (up 0.8% compared to 2016)

 Kenny Wax, President of the Society of London Theatre, said:
“The box office figures are a testament to the creative strength of London theatre and cements the city’s status as the world’s theatre capital. The industry has many reasons to celebrate but must remain cautious as we look ahead to the rest of 2018. It is heartening to have seen growth in audiences for both plays and musicals, however, the year is a tale of two halves with the industry operating in a tougher climate in the final two quarters.”

Comparative table of London theatre attendances and revenues 1986–2017:

Data compiled from all theatres in full membership of the Society of London Theatre.

Year

Attendances

Difference on Previous Year (%)

Gross Box Office Revenue

VAT paid

Average No. of Theatres Open

No. of Perfs

No. of New Productions

 

2017

15,094,573

+5.35%

£705,006,928

£117,501,155

45

18,203

258

2016

14,328,121

-2.81%

£644,719,639

£107,453,273

44

17,881

276

2015

14,742,588

- 0.02%

£633,778,537

£105,629,756

47

18,999

278

2014

14,744,887

+ 1.01%

£623,616,401

£103,936,067

46

18,975

280

2013

14,587,276

+4%

£585,506,455

£97,584,409

45

18,433

270

2012

13,992,773

+0.56%

£529,787,692

£88,297,949

45

18,448

305

2011

13,915,185

-1.73%

£528,375,874

£88,062,646

45

18,061

256

2010

14,152,230

-0.80%

£512,331,808

£76,304,737

46

18,615

264

2009

14,257,922

2.60%

£504,765,690

£65,839,003

45

17,899

260

2008

13,892,460

1.90%

£483,349,423

£71,988,212

45

18,275

241

2007

13,636,212

10.40%

£469,938,749

£69,990,878

44

17,455

243

2006

12,351,495

0.30%

£400,852,925

£59,701,500

43

16,912

268

2005

12,318,625

2.40%

£383,941,704

£57,182,807

45

17,406

221

2004

12,025,073

3.70%

£343,674,090

£51,185,803

43

17,235

225

2003

11,585,446

-4.00%

£321,485,161

£47,880,769

42

16,664

225

2002

12,064,100

2.80%

£327,971,671

£48,846,845

44

17,090

221

2001

11,734,767

1.60%

£298,989,461

£44,519,531

44

17,035

264

2000

11,555,178

-3.20%

£286,557,500

£42,668,412

43

16,633

252

1999

11,931,954

0.10%

£266,565,215

£39,691,560

44

17,089

265

1998

11,924,518

4.00%

£257,920,278

£38,404,330

41

16,018

207

1997

11,466,248

2.60%

£246,081,850

£36,641,587

39

15,568

195

1996

11,179,326

-6.40%

£229,016,639

£34,100,577

41

16,084

186

1995

11,937,671

6.90%

£238,740,636

£35,548,480

43

17,163

208

1994

11,163,023

-3.00%

£217,762,521

£32,424,839

41

16,063

208

1993

11,503,358

5.50%

£215,619,208

£32,105,700

41

15,922

198

1992

10,899,928

-0.10%

£194,772,331

£29,001,600

41

15,916

193

1991

10,905,395

-3.70%

£186,789,856

£26,919,150

39

15,508

192

1990

11,321,288

3.40%

£177,903,841

£23,204,849

40

15,887

187

1989

10,944,760

0.40%

£153,250,633

£19,989,213

42

16,436

237

1988

10,897,384

0.20%

£139,338,056

£18,174,526

43

16,970

228

1987

10,880,791

6.30%

£129,586,817

£16,902,627

42

16,603

212

1986

10,236,362

-5.20%

£112,067,737

£14,617,534

42

16,543

213


2017: Attendances and Revenue by Genre (with percentage comparisons to 2016):

Musicals: Attendance 8,744,590 (+8%). Revenue £436,611,108 (+9%)Plays: Attendance 4,468,105 (+7%). Revenue £176,436,089 (+16%)

Other (Opera, Dance, Performance, Entertainment): Attendance 1,881,878 (-7%). Revenue £91,959,731 (+1%)

 

SOLT will announce the nominees for The Olivier Awards 2018 with Mastercard, on Tuesday 6 March.  For more information visit bit.ly/olivierawards

Date Published: 27 February 2018
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