Ian Mckellen's Free Theatreland Tour

Ian Mckellen’s Free Theatreland Audio Tour

Photo by Matt Humphrey
Photo by Matt Humphrey

Society of London Theatre has partnered with VoiceMap, the immersive audio walking tour company, to produce the Official London Theatre Audio Tour with Ian McKellen – a free audio guide to the West End. London becomes the stage with the internationally renowned actor, a six-time Olivier Award winner, assuming the role of director and guiding visitors through iconic and lesser-known sites around Theatreland.

Throughout the tour, listeners will hear anecdotes and personal stories about McKellen’s time on stage and the history that has shaped London’s world-famous theatre district. This is an opportunity to experience the West End like never before.

The tour begins and ends at TKTS in Leicester Square where free WiFi is available to download the app.

Ian McKellen said: “I know myself when I’m in a strange city that wandering around with your nose in a guidebook isn’t the best way to appreciate what’s going on. The important thing when you’re walking around a city like London is to look up and down the alleyways and round the corner. With a guide in your ear all this is much easier.”

VoiceMap is an audio tour app that uses GPS to play stories about your surroundings at exactly the right time. As you walk it uses your location and offline maps to play audio automatically. Once downloaded, the tour is not reliant on data or WiFi.

How to download Official London Theatre Audio Tour with Ian McKellen

  1. Install VoiceMap for iPhone or Android
  2. Sign up with email or Facebook, then look for “Theatreland Tour with Ian McKellen” in the London menu
  3. Download all the files with WiFi, then put on a headset and start walking
  4. VoiceMap works offline and doesn’t require any data
TKTS has been in the heart of Leicester Square for more than 30 years, offering fantastic discounts, amazing choice and great customer service, and acting as a central box office for all of London’s biggest shows.
  • Official London Theatre is the capital’s leading theatre website, offering audiences information about shows, the latest theatre news and features, and a safe, trustworthy place to buy tickets
  • Society of London Theatre (SOLT) is the not-for-profit organisation which provides a collective voice for the theatre owners, producers and managers of all the major commercial and grant-aided theatres across London. As well as protecting the interests of all its member theatres, SOLT promotes theatregoing through activities including the Olivier Awards with MasterCard, the TKTS ticket booth, the Official London Theatre website and its printed fortnightly listings guide, Theatre Tokens and the popular annual celebration West End LIVE in association with MasterCard. It also administers the audience development initiatives Kids Week and Get Into London Theatre, and supports a number of theatrical charities including Stage One and Mousetrap Theatre Projects.
  • TKTS is run by the Society of London Theatre, with all proceeds being reinvested back into the theatre industry. Based at The Clocktower in Leicester Square, TKTS is open seven days a week for all your theatre ticket needs, offering tickets to the best shows in London on-the-day and up to a week in advance, with many at a discount. A full list of what’s on sale is available at www.TKTS.co.uk and displayed outside the booth itself. A member of STAR, the experienced staff at the booth won the STAR/Society of Box Office Managers Outstanding Customer Service Award in 2012 and 2013, so you can purchase from TKTS with confidence from friendly, knowledgeable staff. “tkts” is a registered trade mark owned by and used under the licence from Theatre Development Fund Inc. There is no other relationship or affiliation between Society of London Theatre and Theatre Development Fund Inc, a New York not-for-profit corporation.
  • Society of London Theatre is a company limited by guarantee registered in England and Wales, whose registered office is at 32 Rose Street, London WC2E 9ET, Company No 527227.
  • Ian McKellen has worked non-stop in the British theatre since 1961 He has been leading man and produced plays, modern and classic, for the Royal Shakespeare Company and the National Theatre of Great Britain and in the West End of London. He has won Olivier Awards for his performances in Macbeth (1976-78), The Alchemist(1977), Bent (1979), Wild Honey (1984), and Richard III (1990). Following their hit run on Broadway, Ian McKellen and Patrick Stewart will return to the London stage in Sean Mathias' acclaimed production of No Man's Land. The play will tour the UK before a limited season at the Wyndham's Theatre.
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Get in touch

32 Rose Street
Covent Garden
London
WC2E 9ET

+44 (0)20 7557 6700

  • Official London Theatre
  • UK Theatre
  • Theatre Tokens
  • TKTS
Society of London Theatre is a company limited by guarantee registered in England and Wales, whose registered office is at 32 Rose Street, London, WC2E 9ET, Company No 527227.