Notes to Editors
TheatreCraft Project Manager Nicola Seed| Nicola@theatrecraft.org | 07740 349388
Press Contacts Josh Brown | firstname.lastname@example.org | 020 7389 9662
Dan Austin | email@example.com | 020 755 6729
- A selection of images and artwork from previous TheatreCraft events are available on request
- TheatreCraft takes place on Monday 14 November 2016 at the Waldorf Hilton Hotel
- TheatreCraft is free to 16 – 25 year olds and offers a busy Marketplace of exhibiting theatre, training providers, educational institutions and career advisors. Up to 70 accompanying workshops, talks, panel discussions and one-to-one sessions led by industry practitioners will be offered to all attendees.
TheatreCraft Ambassador 2016
Adam began his career at Bill Kenwright Limited where between 1989 and 1994 he performed various roles culminating in a position of Associate Producer.
Adam founded AKA with Kate Turnbull in 1995 with a vision to produce and promote the very best in theatre and arts to a wider audience. AKA is now the largest and most successful entertainment marketing and advertising agency in the world now employing 450 professionals with offices in London, Manchester, Melbourne, New York, Edinburgh, Sydney and Los Angeles.
Between 1999 and 2006 Adam produced and co-produced more than 20 productions in London, on tour, in Broadway and around the world including Martin McDonagh’s Lieutenant of Inishmore, The Gipsy Kings’ Zorro, Lee Hall’s Cooking With Elvis, Stephen Sondheim’s Sweeney Todd, Marie Jones’ Stones In His Pockets, Richard Nelson’s Madame Melville, Russell Simmons’ Def Poetry Jam, Jerry Herman’s Mack and Mabel, Joe Orton’s Loot, Peter Nichols’ A Day In The Death Of Joe Egg, Boy George’s Taboo, Cole Porter’s High Society, the Argentinian Performance Theatre Company’s De La Guarda and Jonathan Larson’s Rent.
In May 2016 Adam Kenwright stepped down as CEO of AKA to take up the role of Executive Vice President at the Ambassador Theatre Group.
About the TheatreCraft Partners
Theatre Royal Haymarket Masterclass Trust
Masterclass is a small charity that has a big impact on young people’s lives. During the day when most theatres lie empty and unused, Masterclass opens up the historic Theatre Royal Haymarket to host inspiring and empowering talks, workshops, careers advice sessions, creative experiences and paid apprenticeships for young people aged 16 – 30. Masterclass is committed to using theatre to build confidence, strengthen self-esteem, nurture creativity and develop business and life skills in young people – the talent of the future.
TheatreCraft was established by Masterclass in 2003 to present career opportunities to young people interested in working behind the scenes in the theatre and performance industries.
The Royal Opera House
The Royal Opera House is home to The Royal Ballet, The Royal Opera and the Orchestra of the Royal Opera House. Each year more than 500 performances are given with over 774,000 attendances; ROH partner with 15 UK companies with performances being given across 50 venues, and our ROH Live Cinema programme reaches more than 60 countries.
A long-established learning and participation programme now reaches almost 40,000 people of all ages each year with activities ranging from the Youth Opera Company to teacher training programmes; from special performances for families who are experiencing the work of the Royal Opera House for the first time with participatory activities beforehand, to workshops on prop making or percussion.
The Royal Opera House is also playing a significant part in the regeneration of Thurrock working in schools, colleges and the local community. Its role in the development of High House Production Park is bringing new skills and training opportunities to Thurrock in partnership with CCSkills through The Backstage Centre, and South Essex College.
Mousetrap Theatre Projects
Mousetrap Theatre Projects is a theatre education charity committed to enabling young people with limited resources, access or support to engage with the best of London theatre. Since 1997, we have enabled nearly 100,000 young people to see outstanding theatre, much of it in the West End, with best seats from £5 – £10. Most theatre visits are supported by one of our 18 education programmes delivered by a range of professional theatre practitioners – from musical theatre composition to the ‘business of theatre’ to sound and lighting design to critical reviewing. At the heart of our work is the desire to open doors to young people who might otherwise consider London’s rich cultural heritage closed to them.
Society of London Theatre
Society of London Theatre (SOLT) is the not-for-profit organisation which provides a collective voice for the theatre owners, producers and managers of all the major commercial and grant-aided theatres across London. As well as protecting the interests of all its member theatres, SOLT promotes theatregoing through activities including the Olivier Awards with MasterCard, the TKTS ticket booth, the Official London Theatre website and its printed fortnightly listings guide, Theatre Tokens and the popular annual celebration West End LIVE in association with MasterCard. It also administers the audience development initiatives Kids Week and Get Into London Theatre, and supports a number of theatrical charities including Stage One and Mousetrap Theatre Projects.
Creative & Cultural Skills
Creative & Cultural Skills gives young people opportunities to work and learn in the creative industries. We want to ensure that employers benefit from a skilled generation of talent and continue on a course of economic growth. Our network of industry and education supporters – the National Skills Academy for Creative & Cultural – is open to those who are committed to the provision of high quality creative education and training, apprenticeships and careers advice. Together we‘ve created over 3,500 Creative Apprenticeships in the UK since 2008. Creative & Cultural Skills is the National Provider for the Creative Employment Programme.